Head Hacking collaborated with Super Heroes, Skin Flicks and The General Assembly to create the most hypnotic series of advertising videos made to date. We took 80 volunteers through the casting process, from which 10 were selected. These wonderful hypnotic subjects then spent a magical day in a very special Diesel store.
Working to a tight story board and script, the directors pushed us to achieve very specific behaviour and ranges of emotions, many of which were achieved in a single take. The whole team were very methodical and a joy to work with. Everyone appeared to know their jobs inside out and worked amazingly quickly to achieve the shots that were needed. The subjects were warm, friendly people and they thoroughly enjoyed the experience.
Prior to the first episode being published, Diesel released a teaser video of the security camera footage.
The first episode, The Anticipation, relives the experience of waking up on Christmas morning as a young child, eager to find and open their presents.
The second episode is The Joy, and this is all about opening presents.
The final episode, The Goodwill, focuses on the inevitable consequences.
We had a lot of fun on this project and feel that the end result looks absolutely stunning. I hope you enjoyed watching them.
If you're interested in how these videos were made, then luckily Diesel has published Behind The Dreams, a video about how it all came together.
Wishing you a happy winter solstice and a merry new year,
Head Hacking.
